How can we make speech free again in a context where critique and freedom of expression are always already in the process of being recuperated by capital? One possibility is to never stop. Nonstop talk could be the dirty bomb of branded discourse, along with lying, "fabulation," plagiarism, endless self-reflexivity, and activating the agrammatical and asyntactic potentialities that already lurk within every statement. We sometimes imagine something like Volvo fiction. Or discourse that makes itself as smooth and pliable as Plexiglass, or as abstract and de-centered as the networks that distribute it in order to occupy certain productive channels. Or even a scenario in real time, narrating infinite variations and versions of itself, revised and rehearsed continuously, without any final performance, and that this scenario could involve not only postwar history or labor relations, but the serial reproduction of its own moment. It could be a story about work where work finally loses any distinction from the story itself.
*Originally published in the exhibition catalogue Meaning Liam Gillick (Kunsthalle Zürich; Kunstverein München; Museum of Contemporary Art, Chicago; and Witte de With Center for Contemporary Art, Rotterdam), MIT Press, 2009.
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